The Omnichannel Strategy in Retail: A retail renaissance in Delhi NCR

“There was a 59% increase in retail store sizes—from an average of 730 sq. ft. in 2022 to 1,160 sq. ft. in 2023—as more brands ventured into offline spaces, integrating omnichannel marketing and curating unique experiences” - Anarock

The retail landscape in Delhi NCR is experiencing a transformative wave, driven by omnichannel strategies. Brands are beginning to realize that today’s buyer does not interact with different sales channels separately. Omnichannel strategies have ushered in a new era where the boundaries between online and offline shopping blur. Many buyers prefer to check things online, then come to the store to feel it. Omnichannel strategy allows integrating everything into a seamless experience, where your customer can move from one channel to another seamlessly.

Plenty of research data backs this information:

As per Kantar IMRB, over 70% of Indian consumers do some online research before making a purchase offline. 

PwC India says that over 40% consumers prefer a mix of online and offline shopping channel. 

This innovative approach is breathing new life into the retail sector, making retail shops the hottest commodities in the market.

The excitement around retail spaces in Delhi NCR is palpable. Developers and investors are keen to capitalize on this trend, leading to a flurry of activity in the commercial real estate market. High Quality retail properties are in high demand, with businesses eager to secure prime locations that can attract a steady stream of customers.

As per Anarock, there was a 59% increase in the average store size for retail: from 730 sq.ft. in 2022 to 1160 sqft in 2023. The reasoning behind it is believed to be the need of brands to leverage scale and instead of just being a simple retail store, the increasing need for a complete fulfilment centre. More and more brands are taking up larger retail spaces.

One of the best examples of successful omnichannel strategy is Lenskart, they integrate an in-store experience with online platform. Customers can discover their choice of product online, try it in an offline store, and then in-store app-based order/delivery system allows them to confirm their order/delivery online while making the purchase in-person.

Another popular example is Self-servicing Kiosks in McDonalds, large digital screens for customers to interact with to place order, reducing queue times and human resource at their stores.

The retail revolution is here in Delhi NCR, and it's hotter than ever. This is your moment to seize the opportunity and invest in the future of retail. Head over to our Hottest Selling Properties now!